Description:

Salesforce is seeking a unique UI/UX Designer to join its Digital Experience Team in Bangalore, supporting data lifecycle paths related to Informatica products. Unlike standard static visual layout profiles, this role functions as an architect of the digital customer lifecycle. You will translate complex business objectives into elegant, automated multi-channel customer journeys within Salesforce Marketing Cloud. Your day-to-day work centers on designing user engagement loops, aligning digital content across email and in-app frameworks, setting up real-time performance tracking dashboards, and running structured A/B tests to systematically remove friction and reduce user churn.

Key Technical Skills:

Journey Mapping, User Experience (UX) Design, Marketing Automation, Salesforce Marketing Cloud, Pendo, Multi-Channel Communications, A/B Testing, Interaction Design, Data Analytics, HTML/CSS, AMPscript

Requirements:

• 3+ years of specialized professional experience working inside marketing automation, digital operations, conversion rate optimization (CRO), or user journey design.
• Proven mastery in visualizing, documenting, and testing complex user interaction logic, branch triggers, and automated logic paths across disjointed enterprise platforms.
• Hands-on experience designing and executing multi-channel user communication strategies across email interfaces, push notifications, and in-app triggers.
• High data proficiency to interpret user drop-off trends from live analytics dashboards, isolate user friction points, and engineer programmatic A/B testing variations.
• A strong aesthetic eye for clean digital layout design, visual hierarchy, and the ability to maintain micro-copy and style consistency across highly diverse web endpoints.
• Active practical familiarity with Salesforce Marketing Cloud, Pendo, data management patterns (specifically Informatica products), or basic coding literacy in HTML/CSS and AMPscript for deep dynamic layout personalization.